Tapping “traffic stars,” the Chinese term for hyped celebrities who drive high digital traffic, has made big beauty brands’ ambitious growth in China possible over the past few years. But now, after an explosion of idol-industry scandals, brands and marketing agencies alike are rethinking the viability of this strategy. In […]
beauty
Brazil’s first beauty biotech business aims to be an international player
The company started in 2018 by targeting the agricultural sector and has just launched a dedicated beauty and personal care division this year. It is now focused on growing its portfolio of ingredient solutions for beauty with the ambition of providing accessible solutions that are inclusive, sustainable, and effective for […]