Jake Krausz and Adrienne Stillman Krausz

Husband and wife team Jake Krausz and Adrienne Stillman Krausz officially launched The Dry Goods Beverage Company, an online source for non-alcoholic wine, spirits and cocktails.




Husband and wife team Jake Krausz and Adrienne Stillman Krausz officially launched The Dry Goods Beverage Company, an online source for non-alcoholic wine, spirits, and cocktails.

Alongside a diverse selection of high-quality drinks, all carefully curated by the couple, the site features a library of alcohol-free cocktail recipes, product guides, and helpful quizzes.

Based in Napa, Jake Krausz is a second-generation vintner and Estate Director at his family’s Howell Mountain winery Arkenstone.

Adrienne Stillman Krausz is the author of two cocktail books, most recently Spirited: Cocktails from Around the World (Phaidon, 2020), and previously was Director of Marketing at the wine e-commerce leader WineDirect.

Passionate lovers of great food and beverage, last year the Krauszes were also looking for non-alcoholic options to add to their repertoire.

“We love wine and cocktails, but we don’t want to drink alcohol every day,” said Adrienne. “At the same time, just because we aren’t having booze doesn’t mean we don’t want a great drink. You can only drink so much club soda with lime, and sugary juice and soda just don’t cut it.”

They aren’t alone. Nielsen data found that nearly half of regular wine drinkers—including two-thirds of Millennials—are trying to drink less alcohol, primarily citing a desire for a healthier lifestyle. According to a recent study by IWSR Drinks Market Analysis, non-alcoholic beverage sales are expected to increase 31% by 2024 and exceed $29 billion by 2026.